Equipping brand and sales reps with digital tools that accelerated dealer conversion
Designed an interactive launch experience for the Shot Show reveal, strengthening dealer education and brand trust.
Trijicon acquired a new electro-optics line and needed a digital launch experience to support sales reps, dealers, and brand partners at the Shot Show.
Retention
Made technical specs easier to understand.
Engagement
Gave reps a unified, on-brand way to accelerated pre-orders.
Identity
Created a consistent identity for the new optics line.
Enablement
Enabled teams to prepare before landing at Shot Show.
Equip field reps and dealers with clear, compelling digital tools to accelerate product education and conversion.
The bet? If we crafted a cohesive digital launch experience with easy-to-understand materials and interactive tools, reps could drive stronger dealer engagement before and during the convention.
I led UX and visual direction, designing the digital launch assets, interactive sales tool, and product education materials used across the event.
The new digital experience aligned the brand across physical and digital channels, enabling sales reps to showcase products seamlessly during live presentations. Reps reported increased confidence when introducing the new product line to dealers.
The SHOT Show reveal was a success, generating strong partner interest and equipping Trijicon’s team with scalable digital tools for future launches. The initiative marked a shift in how Trijicon introduced new technology to the market, pairing physical craftsmanship with digital storytelling.
Retention
Made technical specs easier to understand.
Engagement
Gave reps a unified, on-brand way to accelerated pre-orders.
Identity
Created a consistent identity for the new optics line.
Enablement
Enabled teams to prepare before landing at Shot Show.
