Industry
Sleep Technology App
Client
Tuft & Needle x Snooz
Creating a scalable cross-brand app system with a 4.9-star experience
Overview
Unified Snooz + Tuft & Needle app ecosystems with a scalable design system and intuitive sound/airflow controls.
Snooz and Tuft & Needle needed a unified mobile experience for their sound and airflow devices — consistent, scalable, and intuitive for all users.
4.9 stars
App store rating consistently maintained across releases, validating a well-crafted user experience.
90%
Positive feedback. User surveys highlighted feelings of calmness, ease, and satisfaction with nightly use.
Cohesion
Delivered a cohesive, intuitive experience across all supported devices and partners.
+Activity
Higher nightly engagement with simplified controls increased daily active use.
Goal + Bet
Create a scalable design system and improve ease of use across both brands. The bet? If we created a shared system and intuitive controls with delightful microinteractions, users would experience a more trustworthy, premium app.
Approach
I designed a unified design system that worked seamlessly across both the new Tuft & Needle–branded version and the existing Snooz app. My goal was to ensure consistency across brands while maintaining flexibility for future updates. The experience was built around simplicity — intuitive for tech-savvy users yet effortless for those less familiar with connected devices. I focused on creating smooth micro-interactions and animations that made everyday use feel natural, guided, and delightful.
Evidence
App Store feedback confirmed strong user satisfaction.
Impact