Industry
Gaming
Client
Vibe Fall
Launching a game studio and shipping a mobile game in four weeks.
Why I Built It
I wanted to understand how far AI could accelerate the end-to-end process of creating a real consumer product. My goal wasn't simply to build a game—it was to test whether AI could meaningfully compress the journey from idea to launch without sacrificing quality.
From Idea to Launch
What began as a small experiment evolved into founding Zenzo Games, designing an original mobile experience, building a brand identity, and successfully launching on both the Apple App Store and Google Play.
Approach
I led the end-to-end product design process, from user research and UX/UI to brand identity and launch assets. Working closely with the PM, we defined the product strategy, built prototypes for validation, and ran experiments to test early monetization through pricing A/B tests.
Evidence
The beta launched to 1,600+ users with strong engagement. A pricing experiment ($5.99 vs. $9.99 between a 7-day or 14-day trial) revealed greater urgency and adoption within shorter trial periods for extended product value. The beta yielded 100+ paid conversions despite little to no marketing — indicating early product value and user willingness to pay.
Impact